Building of brand image of newspapers through integrated marketing communication / (Record no. 253954)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00682nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211111113035.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210310s2017 bg a|||| bm|| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BD-DhUL |
| Transcribing agency | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070 |
| Item number | WAB |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wadud, Abdul. |
| 245 00 - TITLE STATEMENT | |
| Title | Building of brand image of newspapers through integrated marketing communication / |
| Statement of responsibility, etc. | Abdu Wadudl. |
| Medium | [MPhil Thesis] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Dhaka : |
| Name of publisher, distributor, etc. | University of Dhaka, |
| Date of publication, distribution, etc. | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 127 p. : |
| Other physical details | ill.(some col.) |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliography: p. 113-116. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Thesis (MPhil)--Department of Marketing, University of Dhaka, Session: 2010-2011. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Newspaper. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Reference |
| Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021-03-10 | Dhaka University Library | Not For Loan | 2021-03-10 | Reference | 1 | Gift | Reference | Rare Collection | 521272 | Dhaka University Library | 070 WAB |