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Designing messages for development communication : (Record no. 52056)

000 -LEADER
fixed length control field 01970cam a2200397 a 4500
001 - CONTROL NUMBER
control field 1167384
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhUL
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160403143646.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 910718s1991 ii a b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 91028765
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170362504 (Indiahbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8170362512 (Indiapbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0803991053 (UShbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0803991061 (USpbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number 1167384
040 ## - CATALOGING SOURCE
Original cataloging agency LC
Language of cataloging eng
Transcribing agency LC
Modifying agency BD-DhUL
043 ## - GEOGRAPHIC AREA CODE
Geographic area code d------
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P92.2
Item number .M64 1991
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P92.2
Item number .M64 1991
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23091724
Edition number 20
Item number MOD
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Mody, Bella,.
245 10 - TITLE STATEMENT
Title Designing messages for development communication :
Remainder of title an audience participation-based approach /
Statement of responsibility, etc. Bella Mody ; illustrations by Mary Rolston Singh.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Delhi ;
-- Newbury Park :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. 1991.
300 ## - PHYSICAL DESCRIPTION
Extent 211 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Communication and human values
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Machine derived contents note: Development Communication -- The Invisible Audience -- Audience Participation-Based Message Design -- The Idea -- Audience Participation-Based Message Design -- Implementation and Ethics -- Designing Messages that Communicate -- How to Research the Audience -- Audience-Responsive Topics -- Audience-Responsive Message Formats -- Writing Message Specifications and Objectives -- Pretesting Audience Response -- Summary.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
Geographic subdivision Developing countries.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Audiences.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Communication and human values (Newbury Park, Calif.)
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0658/91028765-d.html
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0658/91028765-t.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy0734/91028765-b.html
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Price effective from Date last seen Permanent Location Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Coded location qualifier Copy number Source of acquisition Collection code Damaged status Shelving location Barcode Current Location Full call number
2016-04-032016-04-03Dhaka University Library 2016-04-03 Books  Purchased  Non Fiction General Stacks360154Dhaka University Library302.23091724 MOD
2016-04-032016-04-03Dhaka University Library 2000-11-20 Books   2PurchasedNon Fiction General Stacks392348Dhaka University Library302.23091724 MOD
Last Updated on September 15, 2019
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