Propaganda and Persuasion / (Record no. 52221)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02214nam a22003732u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 5354337 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-DhUL |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160403164509.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | he u||024|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080220s1978 xxu ||| b ||| s eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0803923988 |
| 037 ## - SOURCE OF ACQUISITION | |
| Stock number | ED158322 |
| Source of stock number/acquisition | ERIC |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ericd |
| Language of cataloging | eng |
| Transcribing agency | ericd |
| Modifying agency | MvI |
| -- | BD-DhUL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 303.375 |
| Item number | JOP |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jowett, Garth R. |
| 245 10 - TITLE STATEMENT | |
| Title | Propaganda and Persuasion / |
| Statement of responsibility, etc. | Garth S. Jowett & Victoria O'Donnell |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Newbury Park : |
| Name of publisher, distributor, etc. | Sage Pub.; |
| Date of publication, distribution, etc. | 1978. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 236 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price type code | GBP |
| Price amount | 27.50 |
| 490 ## - SERIES STATEMENT | |
| Series statement | People and communication; |
| Volume/sequential designation | v. 1-18. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Because children are exposed to highly professional sales pitches on television and because the old material produced by the Institute of Propaganda Analysis is outdated and in error, a new tool for the analysis of propaganda and persuasion is called for. Such a tool is the intensify/downplay pattern analysis chart, which includes the basic intensify/downplay pattern and paragraphs discussing propaganda, persuasion, and advertising. The chart has received considerable favorable comment from scholars and from respondents outside the academic community, including the National Council of Teachers of English Committee on Public Doublespeak. As a simplified tool for analyzing any human communication (verbal, nonverbal, and symbolic), it has the virtue of making clear not only what has been emphasized in a particular pitch but also what has been deemphasized. It can be used by children as well as by such groups as Nader's Raiders and Congressional committees. (A copy of the pattern accompanies the paper.) (TJ) |
| 533 ## - REPRODUCTION NOTE | |
| Type of reproduction | Microfiche. |
| Place of reproduction | [Washington D.C.]: |
| Agency responsible for reproduction | ERIC Clearinghouse |
| Physical description of reproduction | microfiches : positive. |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Propaganda. |
| Source of heading or term | ericd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rhetorical Criticism. |
| Source of heading or term | ericd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Speech Communication. |
| Source of heading or term | ericd |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television. |
| Source of heading or term | ericd |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Television Commercials. |
| Source of heading or term | ericd |
| 653 1# - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Doublespeak |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Speeches/Meeting Papers. |
| Source of term | ericd |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | O'Donnell, Victoria |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Price effective from | Date last seen | Permanent Location | Not for loan | Date acquired | Source of classification or shelving scheme | Koha item type | Lost status | Withdrawn status | Copy number | Source of acquisition | Collection code | Damaged status | Shelving location | Barcode | Current Location | Full call number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2016-04-03 | 2016-04-03 | Dhaka University Library | 1990-04-16 | Books | 1 | Purchased | Non Fiction | General Stacks | 330681 | Dhaka University Library | 303.375 JOP | |||||
| 2016-04-03 | 2016-04-03 | Dhaka University Library | 1990-04-16 | Books | 2 | Purchased | Non Fiction | General Stacks | 330682 | Dhaka University Library | 303.375 JOP | |||||
| 2016-04-03 | 2016-04-03 | Dhaka University Library | 1990-04-16 | Books | 3 | Purchased | Non Fiction | General Stacks | 330683 | Dhaka University Library | 303.375 JOP |