Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, c2013Edition: 10th ed.Description: xviii, 653 p. : ill. ; 27 cm.ISBN: 9780078028908.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 CRS (Browse shelf) | 1 | Available | 495469 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 CRS (Browse shelf) | 2 | Available | 495470 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 CRS (Browse shelf) | 3 | Available | 495471 |
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| 658.802 CRM Market segmentation : | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing / | 658.802 CRS Strategic marketing cases and applications / |
Includes bibliographical references and indexes.
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