Marketing management /
by Kotler, Philip; Keller, Kevin Lane.
Material type:
BookPublisher: Boston : Pearson, 2016Edition: 14th, Global.Description: 714 p. in various pagings : col. ill. ; 28 cm.ISBN: 9781292092621.Subject(s): Marketing | Management
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| 658.8 KOM Marketing management / | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / | 658.8 KOM Marketing management / | 658.8 KOM Marketing management : | 658.8 KOM Marketing management : | 658.8 KOM Marketing management : |
Glossary: p. G.1-G.10
Includes bibliographical references and index
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