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Global marketing management /

by Keegan, Warren J.
Material type: materialTypeLabelBookSeries: Prentice Hall series in marketing. Publisher: Upper Saddle River, N.J. : Prentice Hall, c1999Edition: 7th ed.Description: xiv, 639 p. : ill., maps ; 26 cm.ISBN: 8120320662.Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studies
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658.848 KEG (Browse shelf) Available 412952

Includes bibliographical references and indexes.

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Last Updated on September 15, 2019
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