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Organizational aspects of health communication campaigns-- what works? /

by Backer, Thomas E; Rogers, Everett M.
Material type: materialTypeLabelBookPublisher: Newbury Park, Calif. : Sage, c1993Description: ix, 249 p. : ill. ; 23 cm.ISBN: 0803949979; 0803949987 (pbk.).Subject(s): Mass media in health education -- Case studies
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Non Fiction 613.07 ORG (Browse shelf) Available 413394

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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