Marketing essentials in hospitality and tourism : foundations and practices /
by Shoemaker, Stowe; Shaw, Margaret.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Description: xxv, 611 p. : col. ill., col. maps ; 28 cm.ISBN: 0135132711; 9780131708273.Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 647.94068 SHM (Browse shelf) | 1 | Available | 454989 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 647.94068 SHM (Browse shelf) | 2 | Available | 456733 |
Includes bibliographical references and indexes.
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