Includes bibliographical references and index.

Machine generated contents note: SECTION I Content: The Art of Telling Your Story -- 1.A Lesson from Professor Marvel, a.k.a. The Wizard of Oz -- How to Customize Your Presentation -- 2.Obama and You -- The Most Persuasive Word -- 3.The "So What?" Syndrome -- ...and How to Avoid It -- 4.Beware of Jokes -- Dispelling a Common False Belief -- 5.Presentation Advice from Abraham Lincoln -- Clarity, Ownership, and Add Value -- 6.It Ain't What You Say, It's How You Say It -- Lessons in Structure from Jeffrey Toobin and Andrew Weil, M.D. -- 7.Presentation Advice from Mark Twain -- Brevity Takes Time -- 8.Presentation Advice from Mike Nichols -- How to Find Value in Your Story -- 9.Show versus Tell in Hollywood -- The Wrong and Right Way to Tell a Story -- 10.Slogan Power -- Why the U.S. Army's "Be All That You Can Be" Succeeded -- 11.How Long Is Too Long? -- When in Doubt, Leave It Out -- 12.The Elevator Pitch in One Sentence -- How to Describe Your Business Succinctly -- 13.Do You Know the Way to Spanish Bay? -- The Correct Way to Practice -- 14.Getting to "Aha!" -- The Magic Moment -- 15.This Is Your Pilot Speaking -- A Lesson in Flow from the Airlines -- 16.Presentation Advice from the iPhone -- Substance and Style in Your Story -- 17.Presentation Advice from Steve Jobs -- The Power of Positive Words -- 18.Presentation Advice from Novelists I -- Begin with the End in Mind, Then Write, Rewrite, and Rewrite -- 19.Presentation Advice from Novelists II -- Storyboard and Verbalize -- 20.Microsoft Slogans Score a Trifecta -- Three Persuasive Techniques -- 21.Presentation Advice from a Physician -- Audience Advocacy -- 22.Presentation Advice from a Politician -- Audience Advocacy -- 23.Ronald Reagan Meets Lenny Skutnik -- The Catalyst of Human Interest Stories -- 24.Human Interest Stories: A Double Advantage -- Two Ways to Use Anecdotes -- SECTION II Graphics: The Correct Way to Design PowerPoint Slides -- 25.The Presentation-as-Document Syndrome -- Never the Twain Shall Meet -- 26.Blame the Penmanship, Not the Pen -- Operator versus Machine Error -- 27.You Can't Use a Sentence As a Prompt! -- Less Verbiage Is More Useful -- 28.Baiting the Salesperson -- Selling Is about In-Person Communication -- 29.PowerPoint and Human Perception -- Scientific Support for Graphics Design -- 30.PowerPoint Template: Combined Picture and Text -- The Best Positions for Pictures and Text -- 31.Shady Characters -- The Wrong Way and the Right Way to Build Text -- 32."I Can Read It Myself!" -- Three Simple Steps to Avoid Reading Slides Verbatim -- 33.A Case for Case I: Initial Caps or All Caps -- Text Design in Presentations -- 34.A Case for Case II: Serif or Sans -- Font Design in Presentations -- 35.What Color Is Your PowerPoint? -- Contrast Counts -- 36.Presentation Advice from Corona Beer -- Peripheral Vision Counts -- 37.The Cable Crawlers -- How Television Animates Text -- 38.Computer Animation -- Three Simple Rules -- 39.PowerPoint and the Military -- Sometimes More Is More -- SECTION III Delivery Skills: Actions Speak Louder Than Words -- 40.The Art of Conversation -- Eye Contact and Interaction Start at Infancy -- 41.Presentation Advice from Edward R. Murrow -- The "Person-to-Person" Role Model -- 42.Nonverbal Communication -- Look Them in the Eye -- 43.Presentation Advice from Pianist Murray Perahia -- Concentration Creates Control -- 44.Presentation Advice from Actress Tova Feldshuh -- Concentration Creates Communication -- 45.Presentation Advice from Michael Phelps and Dara Torres -- How to Control Stress under Pressure -- 46.Presentation Advice from Frank Sinatra -- The Art of Phrasing -- 47.Presentation Advice from Soprano Kiri Te Kanawa -- The Importance of Breathing -- 48.The One-Eyed Man -- Necessity Is the Mother of Invention -- 49.Bill Clinton's Talking to Me! -- The Power of Group Dynamics -- 50.Liddy Dole and Person-to-Person -- From Law School to the Republican National Convention -- 51.Fast Talking -- Fun or Maddening -- 52.Presentation Advice from Titian -- Position, Position, Position -- 53.Presentation Advice from Musicians and Athletes -- The Value of Effortlessness -- 54.Presentation Advice from Vin Scully -- From Reagan to Barber to Scully -- 55."Ya' Either Got It, or Ya' Ain't" -- The Fear of Public Speaking Is Universal -- 56.How to Eliminate the Fig Leaf -- A Presentation Lesson from the Military -- 57.Unwords -- Even Barack Obama Says Them -- 58.To Slip or Not to Slip -- Been There, Done That -- 59.The Free Throw -- A Presentation Lesson from Basketball -- 60.10 Tips for 30 Seconds -- Help for Job Seekers -- 61.You Are What You Eat -- 10 Tips about Food and Drink in Presentations -- SECTION IV Q&A: Handling Tough Questions -- 62.Speed Kills in Q&A -- The Vanishing Art of Listening -- 63.A Lesson in Listening from Barack Obama -- How to Handle Multiple Questions -- 64.If I Could Tell Jon Stewart... -- Talk Shows Include Listening -- 65.What Keeps You Up at Night? -- How to Handle the Most Frequently Asked Questions -- 66.Spin versus Topspin -- The Political World versus the Business World -- 67.When Did You Stop Beating Your Wife? -- How to Handle False Assumption Questions -- 68.Madoff and Cramer Plead Guilty -- How to Respond When Guilty as Charged -- 69.Tell Me the Time, Not How to Build a Clock -- Keep Your Answers Short -- 70.Presentation Advice from Jerry Rice -- Grasp the Question before You Answer -- 71.Politicians and Spin -- Putting Lipstick on a Pig -- 72.Murder Boards -- How Elena Kagan Prepared for Tough Questions -- 73.Ms. Kagan Regrets -- Nonanswers to Tough Questions -- SECTION V Integration: Putting It All Together -- 74.The Elephant -- The Whole Is Greater Than the Sum of the Parts -- 75.Presentation Graphics Meet Linguistics -- Symmetry in Graphics Design -- 76.One Presentation, Multiple Audiences -- 12 Presenters, 12 Stories, 1 Set of Slides -- 77.The Art and Science of Oprah Winfrey -- The Secrets of Oprah Winfrey's Appeal -- 78.Right or Left -- The Deep Roots of Human Preferences -- 79.Graphics Synchronization -- The Missing Link -- 80.The House That Jack Built -- Make All the Parts Fit.