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Marketing research : text and cases /

by Boyd, Harper W; Westfall, Ralph L [joint author.]; Stasch, Stanley F [joint author.].
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1977Edition: 4th ed.Description: xii, 692 p. : ill. ; 24 cm.ISBN: 0256018383.Subject(s): Marketing research
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Includes bibliographical references and index.

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Last Updated on September 15, 2019
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