International marketing /
by Cateora, Philip R; Hess, John Milton [joint author.].
Material type:
BookPublisher: Homewood, Ill. : R. D. Irwin, 1979Edition: 13th ed.Description: xv, 888p. : ill. ; 26 cm.ISBN: 0256021538.Subject(s): Export marketing | International business enterprises
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Includes indexes.
Includes bibliographical references and index.
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