Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Material type:
BookPublisher: New York : McGraw-Hill/Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : ill. ; 27 cm.ISBN: 9780078028908.Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studiesOnline resources: Publisher description | Table of contents only
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRS (Browse shelf) | 6 | Available | 410354 |
Includes bibliographical references and indexes.
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