Marketing communications /
by Coulson-Thomas, Colin; Institute of Marketing.
Material type:
BookPublisher: London : Heinemann, 1983Description: xii, 339 p. : ill. ; 24 cm.ISBN: 0434919306 (pbk.) :.Subject(s): Communication in marketing
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Dhaka University Library General Stacks | Non Fiction | 658.8 COM (Browse shelf) | 1 | Available | 317588 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 COM (Browse shelf) | 4 | Available | 317596 | |
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| 658.8 COM Marketing strategy and management / | 658.8 COM Marketing communications / | 658.8 COM Marketing communications / | 658.8 COM Marketing communications / | 658.8 COM Marketing communications / | 658.8 COM Marketing communications / | 658.8 COM Marketing communications / |
Published on behalf of the Institute of Marketing.
Includes index.
Bibliography: p. 335.
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