Marketing strategy and management /
by Baker, Michael John.
Material type:
BookPublisher: Baskingstoke, Hampshire ; New York : Palgrave Macmillan, 2007Edition: 4th ed.Description: xxviii, 577 p. : ill. ; 25 cm.ISBN: 9781403986276 (pbk.); 1403986274 (pbk.).Subject(s): Marketing -- Management | MarketingOnline resources: Contributor biographical information | Publisher description | Table of contents only Summary: 'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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Dhaka University Library General Stacks | Non Fiction | 658.8 BAM (Browse shelf) | Available | 371914 |
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| 658.8 BAM Marketing strategy and management / | 658.8 BAM Marketing : | 658.8 BAM Marketing : | 658.8 BAM Marketing strategy and management / | 658.8 BAM Marketing readings : | 658.8 BAM Marketing readings : | 658.8 BEC Cases in marketing management / |
Includes bibliographical references and index.
'Marketing Strategy and Management' retains the traditional functional approach to marketing but incorporates research and topical examples and cases to encourage students to apply theoretical principles and frameworks to practical real-world situations.
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