Strategic marketing /
by Cravens, David W; Piercy, Nigel.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2003Edition: 7th ed.Description: xviii, 843 p. : ill., maps ; 26 cm.ISBN: 0072466650 (student : alk. paper); 0071151613 (international : alk. paper).Subject(s): Marketing -- Decision making | Marketing -- Management | Marketing -- Management -- Case studies
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRS (Browse shelf) | 3 | Available | 410351 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRS (Browse shelf) | 5 | Available | 410353 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CRS (Browse shelf) | 7 | Available | 410355 |
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| 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS Strategic marketing / | 658.8 CRS The Accountant's strategic marketing guide / |
Includes bibliographical references and indexes.
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