Integrated advertising, promotion & marketing communications /
by Clow, Kenneth E; Baack, Donald.
Material type:
BookPublisher: Upper Saddle River, N.J. : Pearson Prentice Hall, c2009Edition: 3rd ed.Description: xxvii, 538 p. : ill. ; 28 cm.ISBN: 0131405462.Other title: Integrated advertising, promotion, and marketing communications.Subject(s): Communication in marketing | Advertising
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 CLI (Browse shelf) | 1 | Available | 451977 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 CLI (Browse shelf) | 2 | Available | 451978 |
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| 658.8 CLI Basic business communication / | 658.8 CLI Basic business communication / | 658.8 CLI Integrated advertising, promotion & marketing communications / | 658.8 CLI Integrated advertising, promotion & marketing communications / | 658.8 CLI Integrated advertising,promotion,and marketing communications/ | 658.8 CLM The marketing revolution : | 658.8 CLP Principles of marketing / |
Includes bibliographical references and indexes.
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