Management in marketing channels /
by Michigan State University, East Lansing. Department of Marketing and Transportation Administration; Bowersox, Donald J.
Material type:
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1980Description: viii, 390 p. : ill. ; 24 cm.ISBN: 0070067406.Subject(s): Marketing channels -- Management | Marketing -- Management | Marketing -- Management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOM (Browse shelf) | 1 | Available | A256284 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOM (Browse shelf) | 2 | Available | A256285 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOM (Browse shelf) | 3 | Available | A256286 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOM (Browse shelf) | 4 | Available | A256287 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOM (Browse shelf) | 5 | Available | A256288 |
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| 658.8 BOM Management in marketing channels / | 658.8 BOM Management in marketing channels / | 658.8 BOM Management in marketing channels / | 658.8 BOM Management in marketing channels / | 658.8 BOR Readings in marketing management : | 658.8 BOS Strategic marketing channel management / | 658.8 BOS Strategic marketing channel management / |
Includes index.
Bibliography: p. 369-383.
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