Strategic marketing channel management /
by Bowersox, Donald J; Cooper, M. Bixby.
Material type:
BookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1992Description: xix, 488 p. : ill. ; 24 cm.ISBN: 0070067570.Subject(s): Marketing channels -- Management | Business logistics | Physical distribution of goods
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOS (Browse shelf) | 1 | Available | 356247 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 BOS (Browse shelf) | 2 | Available | 356248 |
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No cover image available | No cover image available | ||
| 658.8 BOM Management in marketing channels / | 658.8 BOM Management in marketing channels / | 658.8 BOR Readings in marketing management : | 658.8 BOS Strategic marketing channel management / | 658.8 BOS Strategic marketing channel management / | 658.8 BRB Business forecasting / | 658.8 BRD Distribution and consumption of colth in poona / |
Includes bibliographical references (p. 458-459) and index.
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