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Marketing research : private and public sector decisions /

by Aaker, David A; Day, George S.
Material type: materialTypeLabelBookSeries: Wiley series in marketing.Publisher: New York : Wiley, c1980Description: xvi, 628 p. : ill. ; 25 cm.ISBN: 0471000590.Subject(s): Marketing research
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Non Fiction 658.8 AAM (Browse shelf) Available A232906

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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