Marketing research : private and public sector decisions /
by Aaker, David A; Day, George S.
Material type: BookSeries: Wiley series in marketing.Publisher: New York : Wiley, c1980Description: xvi, 628 p. : ill. ; 25 cm.ISBN: 0471000590.Subject(s): Marketing researchItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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Books | Dhaka University Library General Stacks | Non Fiction | 658.8 AAM (Browse shelf) | Available | A232906 |
Includes bibliographical references and index.
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