Marketing management : knowledge and skills /
by Peter, J. Paul; Donnelly, James H.
Material type:
BookPublisher: New York : McGraw-Hill Irwin, c2011Edition: 10th ed.Description: xviii, 830 p. : ill. ; 27 cm.ISBN: 9780073530055; 0073530050.Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.8 PEM (Browse shelf) | Available | 476545 |
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| 658.8 PEB Basic marketing : | 658.8 PEB Basic marketing : | 658.8 PEB Basic marketing : | 658.8 PEM Marketing management : | 658.8 PEM Marketing management : | 658.8 PEM Marketing : | 658.8 PEP A preface to marketing management / |
Includes bibliographical references and index.
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