Marketing channels /
by Coughlan, Anne T.
Material type:
BookSeries: The Prentice Hall international series in marketing. Publisher: Upper Saddle River, N.J. : Prentice Hall, c2001Edition: 6th ed.Description: xviii, 590 p. : ill. ; 25 cm.ISBN: 0130127728.Subject(s): Marketing channels
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| 658.84 JOI International Marketing / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / | 658.84 MAR Marketing channels / |
Rev. ed. of: Marketing channels / Louis W. Stern, Adel I. El-Ansary, Anne T. Coughlan. 5th ed. c1996.
Includes bibliographical references and indexes.
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