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Industrial Marketing : Analysis,Planning and Control /

by Moore, James R [author.]; Southern Illinois Univ., Carbondale. Dept. of Vocational Education Studies.
Material type: materialTypeLabelBookPublisher: Delhi: PHI , 2010Edition: 2nd.Description: 86 670p.: ill., 24cm.Subject(s): Adult Education | Career Ladders | Competency Based Education | Curriculum Development | Curriculum Guides | Distributive Education | Entry Workers | Industrial Education | Job Skills | Job Training | Marketing | Material Development | Merchants | Postsecondary Education | Secondary Education | Validity | Wholesaling | Industrial Marketing | Guides, Non-Classroom | Reports, DescriptiveSummary: This report presents a brief description of a project to develop materials toward a competency-based Industrial Marketing curriculum guide as well as materials developed by the project. The narrative section explains how two of three project objectives were accomplished: (1) identify entry positions and career ladders in the industrial marketing area which will be used by secondary, postsecondary, and adult educators in teaching and by trainers in business/industry and (2) identify and validate employment competencies. (Objective 3, to categorize and develop instructional objectives, was not accomplished.) The appendixes present all materials developed. Appendixes A and B provide the career ladders and job descriptions for three occupations: full-function wholesaling, limited-function wholesaling, and functional middlemen. The preliminary and revised validation instruments developed for use in the validation of the employment competencies are found in appendixes C and D. (YLB)
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
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Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 REI (Browse shelf) Available 420677
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 REI (Browse shelf) Available 420674
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658.8 RAP Principles of marketing / 658.8 RAP Principles of marketing / 658.8 REI Industrial Marketing : 658.8 REI Industrial Marketing : 658.8 REI Industrial Marketing : 658.8 REI Industrial marketing : 658.8 REI Industrial marketing :

Sponsoring Agency: Illinois State Office of Education, Springfield. Div. of Adult Vocational and Technical Education. ericd

Contract Number: R-33-11-D-0542-448. ericd

ERIC Note: Pages 4-22 were removed to preserve confidentiality of personal information. ericd

This report presents a brief description of a project to develop materials toward a competency-based Industrial Marketing curriculum guide as well as materials developed by the project. The narrative section explains how two of three project objectives were accomplished: (1) identify entry positions and career ladders in the industrial marketing area which will be used by secondary, postsecondary, and adult educators in teaching and by trainers in business/industry and (2) identify and validate employment competencies. (Objective 3, to categorize and develop instructional objectives, was not accomplished.) The appendixes present all materials developed. Appendixes A and B provide the career ladders and job descriptions for three occupations: full-function wholesaling, limited-function wholesaling, and functional middlemen. The preliminary and revised validation instruments developed for use in the validation of the employment competencies are found in appendixes C and D. (YLB)

Microfiche. [Washington D.C.]: ERIC Clearinghouse microfiches : positive.

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