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Basic marketing : a managerial approach /

by McCarthy, E. Jerome. (Edmund Jerome).
Material type: materialTypeLabelBookPublisher: Homewood, Ill. : R. D. Irwin, 1978Edition: 6th ed.Description: xix, 767 p. : ill. ; 24 cm.ISBN: 0256020485.Subject(s): Marketing -- Management
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Last Updated on September 15, 2019
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