Harvard business essentials : marketer's toolkit : the 10 strategies you need to succeed. /
by Harvard Business School.
Material type:
BookSeries: Harvard business essentials series: Publisher: Boston, Mass. : Harvard Business School Press, c2006Description: xviii, 230 p. : ill. ; 24 cm.ISBN: 1591397626 (alk. paper); 9781591397625.Other title: Marketer's toolkit.Subject(s): Marketing -- Handbooks, manuals, etc | Strategic planning -- Handbooks, manuals, etcOnline resources: Table of contents | Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.802 MAR (Browse shelf) | Available | 481283 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 MAR (Browse shelf) | Available | 481284 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 MAR (Browse shelf) | Available | 481285 |
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
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| 658.802 HOO Organizing corporate marketing / | 658.802 JAM Marketing strategy : | 658.802 KIB Blue ocean strategy : | 658.802 MAR Harvard business essentials : | 658.802 MAR Harvard business essentials : | 658.802 MAR Harvard business essentials : | 658.802 MAR Marketing human service innovations / |
Includes bibliographical references and index.
Marketing strategy : how it fits with business strategy -- Creating a marketing plan : an overview -- Market research : listen and learn -- Market customization : segmentation, targeting, and positioning -- Competitor analysis : understand your opponents -- Branding : differentiation that customers value -- The right customers : acquisition, retention, and development -- Developing new products and services : the marketer's role -- Pricing it right : strategies, applications, and pitfalls -- Integrated marketing communications : creativity, consistency, and effective resource allocation -- Interactive marketing : new channel, new challenge -- Marketing across borders : its a big, big world -- The future of marketing : tomorrow's challenges.
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