Marketing research : meaning, measurement, and method : a text with cases /
by Tull, Donald S; Hawkins, Del I [joint author.].
Material type:
BookPublisher: New York : Macmillan, c1976Description: xv, 736 p. : ill. ; 24 cm.ISBN: 0024217409.Subject(s): Marketing research
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Dhaka University Library General Stacks | Non Fiction | 658.835 TUM (Browse shelf) | 10 | Available | A232796 | |
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| 658.835 TUM Marketing research : | 658.835 TUM Marketing research : | 658.835 TUM Marketing research : | 658.835 TUM Marketing research : | 658.835 TUM Marketing research : | 658.835 TUM Marketing research : | 658.835 TUM Marketing research : |
Includes bibliographies and index.
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