Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management /
by Glynn, William J; Barnes, James G.
Material type:
BookPublisher: Chichester ; New York : Wiley, c1995Description: xxvi, 485 p. : ill. ; 24 cm.ISBN: 0471960667.Subject(s): Service industries -- Management | Customer services -- Management | Service industries -- Marketing | Customer services -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 UND (Browse shelf) | 1 | Available | 455415 |
Includes bibliographical references and index.
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