Marketing management and strategy : a reader /
by Kotler, Philip; Cox, Keith Kohn.
Material type:
BookPublisher: Englewood Cliffs, NJ : Prentice-Hall, c1988Edition: 4th ed.Description: x, 406 p. : ill. ; 24 cm.ISBN: 0135584531 (pbk.).Subject(s): Marketing -- Management
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | Available | 339413 | |
|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | Available | 339414 | |
|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.8 MAR (Browse shelf) | Available | 339410 |
Browsing Dhaka University Library Shelves , Shelving location: General Stacks , Collection code: Non Fiction Close shelf browser
| No cover image available | No cover image available |
|
|
|
|
|
||
| 658.8 MAP Principles of marketing / | 658.8 MAP Principles of marketing / | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing management and strategy : | 658.8 MAR Marketing and entrepreneurship in SMEs : | 658.8 MAR Marketing decision making : |
Includes bibliographies.
There are no comments for this item.