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Marketing decision making : analytic framework and cases /

by O'Dell, William F. (William Francis).
Material type: materialTypeLabelBookPublisher: Cincinnati : South-Western Pub. Co., c1984Edition: 3rd ed.Description: vi, 461 p. : ill. ; 23 cm.ISBN: 0538195207 (pbk.).Subject(s): Marketing -- Decision making | Marketing -- Decision making -- Case studies
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General Stacks 		Non Fiction 658.8 MAR (Browse shelf) 1 Available 321202

Includes bibliographies and index.

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Last Updated on September 15, 2019
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