Environmental marketing : positive strategies for reaching the green consumer /
by Coddington, Walter.
Material type:
BookPublisher: New York : McGraw-Hill, c1993Description: xi, 252 p. : ill. ; 24 cm.ISBN: 0070115990.Subject(s): Green marketing | Product management -- Environmental aspects
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Dhaka University Library General Stacks | Non Fiction | 658.802 COE (Browse shelf) | Available | 372089 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.802 COE (Browse shelf) | Available | 356255 |
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| 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 CEO Organizing and implementing the marketing effort : | 658.802 COE Environmental marketing : | 658.802 COE Environmental marketing : | 658.802 CON Contemporary issues in commerce and business | 658.802 CRM Market segmentation : |
Includes bibliographical references and index.
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