Marketing performance assessment /
by Bonoma, Thomas V; Clark, Bruce H.
Material type:
BookPublisher: Boston : Harvard Business School Press, c1988Description: xiv, 202 p. : ill. ; 29 cm.ISBN: 0875842038 (alk. paper).Subject(s): Marketing -- Evaluation
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Dhaka University Library General Stacks | Non Fiction | 658.800723 BOM (Browse shelf) | 1 | Available | 356232 |
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| 658.800722 BAN Bangladesh case studies in marketing / | 658.800722 BAN Bangladesh case studies in marketing / | 658.800722 BAN Bangladesh case studies in marketing / | 658.800723 BOM Marketing performance assessment / | 658.800954 JAM Marketing Communications Industry : | 658.800971 HAC Canadian marketing : | 658.800971 HAC Canadian marketing : |
Includes bibliographies and Index.
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