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Marketing : concepts and applications /

by Schewe, Charles D; Smith, Reuben M.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, c1980Description: xxii, 665 p. : ill. ; 23 cm.ISBN: 007055272X .Subject(s): Marketing | Marketing -- Problems, exercises, etc
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Books Books Dhaka University Library
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Non Fiction 658.8 SCM (Browse shelf) 1 Available 305874
Books Books Dhaka University Library
General Stacks
Non Fiction 658.8 SCM (Browse shelf) 3 Available 305876
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658.8 SCM 1001 doors : 658.8 SCM Marketing research : 658.8 SCM Marketing : 658.8 SCM Marketing : 658.8 SCM Marketing : 658.8 SCM Marketing : 658.8 SCM Managing imitation strategies :

Includes bibliographies and index.

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Last Updated on September 15, 2019
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