Strategic marketing problems : cases and comments /
by Ruth A. Schmidt; Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Houndmills : London. : Macmillan, 1996Description: xi, 708 p. : ill., maps ; 29 cm.ISBN: 033363781X; 0333637828.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 SCF (Browse shelf) | 4 | Available | 371890 |
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Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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