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Marketing : concepts and applications /

by Schewe, Charles D; Smith, Reuben M.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in marketing.Publisher: New York : McGraw-Hill, 1980Description: xxii, 665 p. : ill. ; 24 cm.ISBN: 007055272X :.Subject(s): Marketing | Marketing -- Problems, exercises, etc
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