Strategic marketing problems : cases and comments /
by Kerin, Roger A; Peterson, Robert A. (Robert Allen).
Material type:
BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Edition: 10th ed.Description: viii, 696 p. : ill. (some col.) ; 29 cm.ISBN: 0131421840.Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 1 | Available | 410406 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 2 | Available | 410407 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 3 | Available | 410408 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 4 | Available | 410409 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KES (Browse shelf) | 5 | Available | 410410 |
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| 658.8 KEP Perspectives on strategic marketing management / | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : | 658.8 KES Strategic marketing problems : |
Includes bibliographical references and indexes.
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