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Key concepts in marketing [electronic resource] /

by Blythe, Jim.
Material type: materialTypeLabelBookSeries: SAGE key concepts: Publisher: Los Angeles, Calif. ; London : SAGE, 2009ISBN: 9781847874986; 1847874983; 9781847874993 (pbk.); 1847874991 (pbk.).Other title: Marketing.Subject(s): MarketingOnline resources: Full text available from Credo Academic Core | Full text available from SAGE Knowledge - A-Z List
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Non Fiction 658.8 BLK (Browse shelf) Available 476402

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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