Marketing research /
by Luck, David Johnston.
Material type:
BookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1982Edition: 6th ed.Description: xvi, 522 p. : ill. ; 25 cm.ISBN: 0135576520.Subject(s): Marketing research
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| 658.8072 LUM Marketing research / | 658.8072 LUM Marketing research / | 658.8072 LUM Marketing research / | 658.8072 LUM Marketing research / | 658.8072 LUM Marketing research / | 658.8072 LUM Marketing research / | 658.8072 LUM Marketing research / |
Second-4th ed. by D. J. Luck, H. G. Wales, and D. A. Taylor.
Includes indexes.
Bibliography: p. 503-508.
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