Marketing research and information systems; text and cases
by Buzzell, Robert D. (Robert Dow); Cox, Donald F [joint author.]; Brown, Rex V [joint author.]; Harvard University. Graduate School of Business Administration.
Material type:
BookPublisher: New York : McGraw-Hill, 1969Description: xii, 788 p. : illus. ; 23 cm.Subject(s): Marketing -- Management | Marketing research | Management information systems
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Dhaka University Library General Stacks | Non Fiction | 658.8072 BUM (Browse shelf) | 1 | Available | A166607 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8072 BUM (Browse shelf) | 2 | Available | A166608 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8072 BUM (Browse shelf) | 3 | Available | A166609 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8072 BUM (Browse shelf) | 4 | Available | A166610 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8072 BUM (Browse shelf) | 5 | Available | A166611 |
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| 658.807 PHM Marketing : | 658.8072 BUM Marketing research and information systems; | 658.8072 BUM Marketing research and information systems; | 658.8072 BUM Marketing research and information systems; | 658.8072 BUM Marketing research and information systems; | 658.8072 BUM Marketing research and information systems; | 658.8072 CRR Research for marketing decisions / |
Case material from the Harvard Graduate School of Business Administration.
Includes bibliographical references.
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