Marketing theory : the philosophy of marketing science /
by Hunt, Shelby D.
Material type:
BookSeries: The Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1983Description: xvii, 515 p. : ill. ; 26 cm.ISBN: 0256028478.Subject(s): Marketing | Marketing research
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Dhaka University Library General Stacks | Non Fiction | 658.8 HUM (Browse shelf) | Available | A290167 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 HUM (Browse shelf) | Available | 317987 |
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| 658.8 HUM Marketing : | 658.8 HUM Marketing : | 658.8 HUM Marketing : | 658.8 HUM Marketing theory : | 658.8 HUM Marketing theory : | 658.8 HUM Marketing : | 658.8 HUP Principles of modern marketing / |
Includes indexes.
Bibliography: p. 480-502.
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