Marketing for nonprofit organizations /
by Kotler, Philip.
Material type:
BookSeries: The Prentice-Hall series in marketing. Publisher: Englewood Cliffs, N.J. : Prentice-Hall, 1982Edition: 2nd ed.Description: xv, 528 p. : ill. ; 23 cm.ISBN: 0876923759.Subject(s): Nonprofit organizations -- United States -- Marketing | Nonprofit organizations -- United States -- Marketing -- Case studies
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Includes bibliographical references and indexes.
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