Promotional strategy : managing the marketing communications process /
by Engel, James F; Warshaw, Martin R; Kinnear, Thomas C.
Material type:
BookSeries: Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1983Edition: 5th ed.Description: xv, 655 p., [4] p. of plates : ill. (some col.) ; 25 cm.ISBN: 025602846X.Subject(s): Marketing | Advertising | Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.8 ENP (Browse shelf) | Available | A256325 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ENP (Browse shelf) | Available | A256323 | |
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Dhaka University Library General Stacks | Non Fiction | 658.8 ENP (Browse shelf) | Available | A256324 |
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| 658.8 ENP Promotional strategy : | 658.8 ENP Promotional strategy : | 658.8 ENP Promotional strategy : | 658.8 ENP Promotional strategy : | 658.8 ENP Promotional strategy : | 658.8 ETM Marketing / | 658.8 ETM Marketing / |
Includes bibliographical references and index.
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