Managing Indian brands : marketing concepts and strategies /
by Ramesh Kumar, S.
Material type:
BookPublisher: New Delhi : Distributors, UBS Publisher's Distributors, c2001Description: xii, 356 p. ; 24 cm.Subject(s): Brand name products -- India -- Management | Brand name products -- India -- Marketing
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KUM (Browse shelf) | 1 | Available | 452044 | |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 KUM (Browse shelf) | 2 | Available | 452045 |
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| 658.8 KOP Principles of marketing / | 658.8 KOP Principles of marketing / | 658.8 KOS Social marketing : | 658.8 KUM Managing Indian brands : | 658.8 KUM Managing Indian brands : | 658.8 KUP Professional selling / | 658.8 LAE Essentials of marketing / |
Includes bibliographical references p. 477-480 and index.
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