Marketing management : analysis, planning, implementation and control /
by Kotler, Philip; Keller, Kevin Lane.
Material type:
BookPublisher: London : Prentice-Hall, 1994.Edition: 6th edi.Description: xi, 776 p. : ill.; 24 cm.ISBN: 9781292092621.Subject(s): Marketing | Management
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 KOM (Browse shelf) | 4 | Available | 330589 |
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| 658.8 KOM Marketing for nonprofit organizations / | 658.8 KOM Marketing for nonprofit organizations / | 658.8 KOM Marketing management / | 658.8 KOM Marketing management : | 658.8 KOM Marketing management : | 658.8 KOM Marketing management : | 658.8 KOM Marketing management / |
Glossary: p. G.1-G.10
Includes bibliographical references and index
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