Marketing models /
by Lilien, Gary L; Kotler, Philip; Moorthy, K. Sridhar.
Material type:
BookPublisher: New Delhi : Prentice-Hall, 2003Description: xv, 803 p. : ill. ; 25 cm.ISBN: 0135446449 :.Subject(s): Marketing -- Management
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Dhaka University Library General Stacks | Non Fiction | 658.8 LIM (Browse shelf) | 2 | Available | 414459 |
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| 658.8 LIM Marketing models / | 658.8 LIM Marketing models / | 658.8 LIM Marketing models / | 658.8 LIM Marketing models / | 658.8 LIM Marketing models / | 658.8 LIM Marketing models / | 658.8 LIM Marketing models / |
Includes bibliographical references (p. 715-776) and indexes..
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