Marketing plans : how to prepare them, how to use them /
by McDonald, Malcolm; CAM Foundation; Institute of Marketing.
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 1984Description: xiii, 485, [5] p. : ill., forms ; 25 cm.ISBN: 075062213X.Subject(s): Marketing -- Management | Business forecasting| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Books
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Dhaka University Library General Stacks | Non Fiction | 658.8 MCM (Browse shelf) | 4 | Available | 317581 |
"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation".
1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system.
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