Handbook of services marketing & management /
by Swartz, Teresa A; Iacobucci, Dawn.
Material type:
BookPublisher: Thousand Oaks : Sage Publications, c2000Description: ix, 521 p. : ill. ; 27 cm.ISBN: 0761916113 (acidfree paper); 0761916121 (pbk. : acidfree paper).Other title: Handbook of services marketing and management.Subject(s): Service industries -- Marketing | Service industries -- Management | Customer services -- Marketing | Customer services -- ManagementOnline resources: Publisher description | Table of contents only | Contributor biographical information
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.8 HAN (Browse shelf) | Available | 414514 |
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| 658.8 HAN Handbook of relationship marketing / | 658.8 HAN Handbook of relationship marketing / | 658.8 HAN Handbook of relationship marketing / | 658.8 HAN Handbook of services marketing & management / | 658.8 HAS The streetcorner strategy for winning local markets : | 658.8 HAS Sales horizons / | 658.8 HAS Sun Tzns the art of war & marketing / |
Includes bibliographical references and indexes.
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