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Marketing research : measurement and method /

by Tull, Donald S; Hawkins, Del I.
Material type: materialTypeLabelBookPublisher: New York : London ; Macmillan, Collier Macmillan, c1984Edition: 3rd ed.Description: xvi, 794 p. : ill. ; 24 cm.ISBN: 0024217808.Subject(s): Marketing research | Marketing research -- Case studies
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General Stacks 		Non Fiction 658.835 TUM (Browse shelf) Available 320567

Includes bibliographical references and index.

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Last Updated on September 15, 2019
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