Marketing mistakes and successes /
by Hartley, Robert F; Claycomb, Cindy.
Material type:
BookPublisher: Hoboken, New Jersey : Wiley, 2014.Edition: 12th edition.Description: viii, 408 p. : ill. ; 23 cm.ISBN: 9781118078464 (pbk.).Subject(s): Marketing -- United States -- Case studies | BUSINESS & ECONOMICS / Marketing / GeneralSummary: "Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Dhaka University Library General Stacks | Non Fiction | 658.800973 HAM (Browse shelf) | 1 | Available | 492757 |
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| 658.800971 HAC Canadian marketing : | 658.800971 HAC Canadian marketing : | 658.800973 BEP Predatory marketing : | 658.800973 HAM Marketing mistakes and successes / | 658.801 HUM Marketing theory : | 658.801 SCD Development of marketing theroy / | 658.802 AHI Internal marketing : |
Includes bibliographical references and index.
"Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices--both errors and successes--cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case"-- Provided by publisher.
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