What you need to know about marketing /
by Middleton, Simon.
Material type:
BookPublisher: West Sussex : Capstone, 2011Description: v, 268 p. : ill. ; 20 cm.ISBN: 9780857081506 (pbk); 0857081500 (pbk).Subject(s): Marketing | Marketing -- ManagementSummary: Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Dhaka University Library General Stacks | Non Fiction | 658.8 MIW (Browse shelf) | Available | 477759 |
Includes bibliographies and Index.
Shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new 'digital' world, and more.
There are no comments for this item.