Service management and marketing : managing the moments of truth in service competition /
by Grönroos, Christian.
Material type:
BookSeries: Issues in organization and management series. Publisher: Lexington, Mass. : Lexington Books, c1990Description: xxii, 298 p. : ill. ; 23 cm.ISBN: 0669200352 (alk. paper).Subject(s): Service industries -- Marketing | Customer servicesOnline resources: Contributor biographical information | Publisher description | Table of contents only
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Dhaka University Library General Stacks | Non Fiction | 658.8 GRS (Browse shelf) | 1 | Available | 402380 |
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| 658.8 GRR Research for marketing decisions / | 658.8 GRR Research for marketing decisions / | 658.8 GRR Research for marketing decisions / | 658.8 GRS Service management and marketing : | 658.8 GUH How to really create a successful marketing plan / | 658.8 GUM Marketing mantra : | 658.8 GUM Marketing mantra : |
Includes bibliographical references p. 277-291 and index.
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