Introduction to marketing management : text and cases /
by Rewoldt, Stewart H. (Stewart Henry); Scott, James D. (James Dacon); Warshaw, Martin R.
Material type:
BookPublisher: Homewood, Ill. : R.D. Irwin, 1981Edition: 4th ed.Description: xvi, 874 p. : ill. ; 24 cm.ISBN: 025602538X.Subject(s): Marketing -- Management | Marketing -- Management -- Case studies
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Dhaka University Library General Stacks | Non Fiction | 658.802 REI (Browse shelf) | Available | 305926 |
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| 658.802 PEE Environmental marketing management : | 658.802 PEE Environmental marketing management : | 658.802 PEE Environmental marketing management : | 658.802 REI Introduction to marketing management : | 658.802 SHM Marketing management : | 658.802 STH Handbook of international marketing : | 658.802 STR Strategic marketing management / |
Includes indexes.
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